The Noble Way
The Noble Way – It’s How We Do Things
At Noble Toyota, we're more than just a dealership – we're your trusted automotive partner in Chullora, proudly located where Noble Avenue meets the Hume Highway.
What sets us apart? It's something we call The Noble Way – our commitment to putting people first at every stage of your journey. Whether you're purchasing your first Toyota, servicing your family vehicle, or trading in for something new, we’re here to make the experience seamless, respectful and rewarding.
Built on the principles of continuous improvement and genuine care, we take pride in supporting our customers, team, community, and the environment. Every interaction matters – and we’re dedicated to doing things the right way, every time.
That’s The Noble Way. And it drives everything we do.
Our History
Noble Toyota was first established in the 1970’s - then known as Ken Sam’s Toyota. In 1996, the Noble Toyota name was re-invented and a new management team set about a new way of doing business – Customer First. This was known among staff as, the Noble Way.
Noble Toyota’s second Parts and Service Centre was opened in Revesby in late 2013. This new site providing Noble Toyota with the capacity to double its servicing volume.
Noble Toyota is a three-time recipient of the Toyota President’s Award and has also been in the Toyota Top 20 Club four times. Since operation, the business has sold more than 75,000 vehicles and serviced over 400,000 vehicles. In 2019 Noble Automotive was acquired by 4K Automotive.
