The Noble Way

Noble Toyota is in Chullora where Noble Avenue meets the Hume Highway. We focus on looking after our customers in every way – from vehicle sale to delivery, through to servicing – and we apply “The Noble Way” in everything we do.

We embrace the philosophy of respect for people and continuous improvement. We hold great respect for our customers, our staff, our community and the environment. 

Our History

Noble Toyota was first established in the 1970’s - then known as Ken Sam’s Toyota.  In 1996, the Noble Toyota name was re-invented by Stephen Drane, and a new management team set about a new way of doing business – Customer First. This was known among staff as, the Noble Way.

The Group then welcomed Steve Horn in 2001, and Michael Moussa in 2003. Both became owners alongside Stephen Drane in 2004.

Additions to the Noble Automotive Group in began in 2006 with Kia, and Suzuki in 2009 at the Chullora site. This period saw the boom and increasing popularity of the Suzuki Swift and the iconic Kia Rio.

As a result of customer feedback we saw a need for service representation in the Milperra/Revesby area. Noble Toyota’s second Parts and Service Centre was opened in Revesby in late 2013. This new site providing Noble Toyota with the capacity to double its servicing volume.

Volkswagen joined the team in 2016 with the opening of the brand-new state-of-the-art showroom and workshop in Chullora. With the Volkswagen market share creating serious competition within the Canterbury-Bankstown PMA, this was the perfect addition to the Noble Automotive family.

With the closing of Suzuki in mid-2018, the team welcomed a new brand, MG. With MG’s longstanding history, its comeback is making strong headway in the current market with its affordable yet stylish products.

Noble Toyota is a three-time recipient of the Toyota President’s Award and has also been in the Toyota Top 20 Club four times. Since operation, the business has sold more than 75,000 vehicles and serviced over 400,000 vehicles.

The recent acquisition by Clintons Motor Group now welcomes Kane Kordovolos as the Dealer Principal and Danny Naim as the General Manager. We look forward to the next chapters of Noble Automotive, as part of Clintons Motor Group, now known as 4K Automotive. 

Dealer of the Year Awards 2021

At the Eastern Region Toyota Dealer of the Year Awards for 2021, our team excelled in the Financial Services Sector being awarded Toyota Financial Services Dealer of the Year, Gold Business Manager of the Year for Rebecca Sabbagh and Silver Business Manager of the Year for Muhammad Hussain 

Full Awards List:

  • Toyota Financial Services Dealer of the Year
  • Toyota Financial Services Gold F&I Business Manager of the Year - Rebecca Sabbagh
  • Toyota Financial Services Silver F&I Business Manager of the Year - Muhammad Hussain
  • Toyota Knight
  • Silver Toyota Access Dealer of the Year
  • Bronze Marketing & Guest Experience Excellence
  • Bronze Service Excellence
  • Bronze Used Vehicles Excellence
  • Bronze Business Management Excellence
Dealer of the Year Awards 2021
Dealer of the Year Awards 2021
Dealer of the Year Awards 2021
Dealer of the Year Awards 2021 (2
Dealer of the Year Awards 2021 (2)
Dealer of the Year Awards 2021 (2)
Dealer of the Year Awards 2021 (2)